The Lone Star state can seem like an enigma to those who have never had the pleasure of spending time there. Texans seem to walk differently, talk differently, and dress differently than any other people in the nation. Jay B Sauceda, a Texas native, understands the trouble that “foreigners” from New York to California have comprehendin’ their Texan neighbors. This funny and engaging primer on how to be a Texan will help you get a better handle on the unique Texas history, language, culture, customs, and do’s and don’ts—whether you’re movin’ there or just passin’ through.

Jay B Sauceda is a photographer and lifelong Texan. He moved from La Porte to Austin to attend the University of Texas, and “stayed for the ample supply of patio bars and beer specials.” His clients have included BMW, Microsoft, IBM, the San Antonio Spurs, the Times of London, Texas A&M, Texas Monthly, and the University of Texas. He believes in “firm handshakes, Willie Nelson, and telling compelling stories.”

224 Pages